Head of Credit Marketing (Motorcycle Financing) - Bali Region

Join BFI Finance Indonesia as the Head of Credit Marketing (Motorcycle Financing) and lead the strategic expansion of our motorcycle financing business across Bali’s dynamic markets, including Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, and Badung. This role is pivotal in driving market penetration, enhancing customer acquisition, and fostering long-term relationships with dealerships and customers in Bali. As part of BFI Finance Indonesia’s commitment to innovation and growth, you will have the opportunity to shape the future of motorcycle financing in Bali, leveraging your expertise to navigate the unique challenges and opportunities of the region.

In this role, you will be responsible for developing and executing comprehensive marketing strategies to boost the visibility and appeal of our motorcycle financing products. You will collaborate with cross-functional teams to ensure seamless integration of marketing efforts with sales and customer service initiatives. With a focus on data-driven decision-making, you will analyze market trends, competitor activities, and customer feedback to continuously refine our marketing approach.

BFI Finance Indonesia is a leading financial institution dedicated to providing innovative and accessible financial solutions. With a strong presence in Indonesia, we are committed to delivering exceptional value to our customers and partners. As the Head of Credit Marketing (Motorcycle Financing) in Bali, you will play a key role in our ongoing mission to expand our reach and impact, all while enjoying a vibrant and dynamic work environment in one of Indonesia’s most beautiful destinations.

📋 Tanggung Jawab Pekerjaan

• Develop and implement strategic marketing plans to increase market penetration and customer acquisition for motorcycle financing products.
• Build and maintain strong relationships with dealerships, financial institutions, and other key stakeholders to drive sales and customer satisfaction.
• Conduct market research and competitive analysis to identify trends, opportunities, and threats in the motorcycle financing sector.
• Design and execute targeted marketing campaigns, including digital and traditional advertising, promotions, and events.
• Monitor and analyze marketing performance metrics to assess the effectiveness of campaigns and make data-driven decisions.
• Collaborate with the sales and customer service teams to ensure alignment between marketing strategies and business objectives.
• Stay updated with industry regulations, technological advancements, and best practices in credit marketing to maintain a competitive edge.
• Lead and mentor a team of marketing professionals to achieve organizational goals and foster a culture of innovation and excellence.

🎓 Kualifikasi & Syarat

• Bachelor’s degree in Marketing, Business Administration, Finance, or a related field.
• Minimum of 5 years of experience in credit marketing, particularly in the automotive or motorcycle financing industry.
• Proven track record of successfully managing and executing marketing campaigns that drive sales and customer acquisition.
• Strong understanding of market trends, consumer behavior, and competitive dynamics in the motorcycle financing sector.
• Excellent communication, negotiation, and interpersonal skills to build and maintain strong relationships with stakeholders.
• Proficiency in using marketing software and tools, such as CRM systems, analytics platforms, and advertising platforms.
• Ability to work independently and as part of a team in a fast-paced and dynamic environment.
• Strong leadership and mentoring skills to guide and develop a team of marketing professionals.

🛠️ Keahlian

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